Eradicating extreme poverty with Nuru International means helping households who are literally facing life and death situations. Mitigating food insecurity, economic shocks, disease, death and child illiteracy is sobering yet meaningful work.
I am constantly looking for ways to keep the employees engaged such challenging work energized. I created a biweekly newsletter to share important, timely, relevant and uplifting content. Each edition is curated for “brevity and levity.”
Sending a biweekly internal communique accomplished three objectives:
- It presents a channel to coordinate communications between various departments—specifically human resources, security, finance, operations, marketing, fundraising and programs.
- It conditions employees to receive important but non-urgent information through a reliable channel.
- It helps keep the email distribution list of Nuru staff members up-to-date, which is useful should the team need to contact employees in a crisis situation.
These features made regular appearances in the biweekly editions:
- Sharing is Caring: a ready-to-go message to share on social media
- Tech Corner: tips for saving time, using new technology or upgrading existing software and hardware
- Shoutouts: one team member recognizing the hard work of another team member
- Worth Reading: a recommended article or book
- Just Posted: recent media coverage about the company and/or staff
- Stay Alert: commentary on current events, travel advisories or security threats that affect domestic or international employees
- Professional Development: advertising online courses or sharing advice to help employees grow in their careers
- Inside First: promoting job openings within the company
- Welcome Aboard: introducing new employees to the rest of the organization
- Farewell for Now: wishing well to employees transitioning from the organization
With just over 30 employees, the team size was manageable enough to highlight each team member twice a year—on his/her birthday and work anniversary—with answers to three questions such as:
- What do you enjoy most about your job?
- What did you want to be growing up?
- If given a chance, who would you like to be for a day?
- If you were to write a self help book, what would the topic be?
- If your house was burning down, what’s the one non-living thing you would save?
- If Hollywood made a movie about your life, who would you like to see cast as you?
- What’s your favorite pick-me-up?
Building a small, diverse team to craft interesting content is the best way to ensure the success of an employee newsletter.